SEO, GEO & AEO Services: Be Found on Google and in AI Answers
Search has changed. Customers now ask Google, ChatGPT, Gemini and Perplexity for answers. We optimise your website so it ranks in traditional search and gets cited by AI answer engines.
SEO (search engine optimisation) helps your pages rank in Google and Bing. AEO (answer engine optimisation) structures content so it is chosen as the direct answer in featured snippets and voice search. GEO (generative engine optimisation) increases the chance that AI tools such as ChatGPT, Gemini and Google AI Overviews mention and cite your brand.
Three ways to win search in the AI era
Each discipline targets a different place where customers find answers. Together they cover the whole search journey.
| SEO | AEO | GEO | |
|---|---|---|---|
| Main goal | Rank pages in search results | Become the direct answer | Get cited in AI-generated answers |
| Where it shows | Google and Bing results, map pack | Featured snippets, People Also Ask, voice assistants | ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews |
| Key tactics | Technical health, keywords, content, links | Question-led headings, concise answers, FAQ structure | Entity clarity, original insight, brand mentions, citations |
| How we measure | Rankings, organic traffic, conversions | Snippet and answer visibility | AI mentions, citations and AI referral traffic |
Start with a strong foundation through technical SEO, then layer in AEO and GEO.
A complete search optimisation programme
No shortcuts and no tricks. Just the work that builds lasting visibility in search engines and AI assistants.
Technical SEO audit
Crawlability, indexing, Core Web Vitals, schema and site architecture fixed properly.
Learn more →Keyword & intent research
Every keyword is mapped to its search intent and to the right page on your site.
Topical authority
Pillar pages and topic clusters that prove deep expertise to search engines and AI models.
Learn more →Answer-first content
Question-led headings and short, direct answers that win snippets and AI citations.
Learn more →AI visibility (GEO)
Entity optimisation, brand mentions and citation tracking across major AI assistants.
Learn more →Authority building
Relevant links and digital PR that build real-world credibility.
Learn more →Local SEO
Google Business Profile and local citations that put you on the map.
Learn more →Transparent reporting
Monthly reports on rankings, traffic, leads and AI visibility.
Why trust and expertise matter more than ever
Google’s quality guidelines reward content that shows Experience, Expertise, Authoritativeness and Trustworthiness, known as E-E-A-T. AI models behave in a similar way: they prefer sources that are clear, consistent and widely referenced.
So we focus on content written for real people, backed by real experience and supported by a technically sound website.
- Clear author and company information on important pages
- Original insights and examples instead of rewritten articles
- Consistent business name, address and phone details across the web
- Structured data that tells machines who you are and what you offer
How we grow your search visibility
A structured, research-led process you can follow every month.
Audit
Technical, content and competitor audit to find quick wins and big gaps.
Topical map
We plan pillar pages and supporting content around real search intent.
On-page & technical
Titles, headings, internal links, speed and schema are fixed and improved.
Content creation
Clear, helpful pages and articles written to rank and to be quoted by AI.
Authority building
Digital PR, quality links and brand mentions on relevant websites.
Measure & refine
We track rankings, AI citations and leads, then double down on what works.
Search optimisation services we offer
Combine classic SEO with GEO and AEO to cover every search surface your customers use.
Technical SEO
Fix crawl, speed, indexing and schema issues that hold rankings back.
Explore Technical SEO →Local SEO
Win the map pack and “near me” searches in the cities you serve.
Explore Local SEO →Generative Engine Optimisation (GEO)
Get your brand mentioned and cited inside AI-generated answers.
Explore Generative Engine Optimisation →Answer Engine Optimisation (AEO)
Structure content so search and voice assistants choose you as the answer.
Explore Answer Engine Optimisation →Link Building & Digital PR
Earn relevant, high-authority links through outreach and digital PR.
Explore Link Building & Digital PR →Explore more Sofcore services:
Frequently asked questions about SEO, GEO & AEO
How long does SEO take to work?
Most websites see early improvements within two to three months and stronger growth after six months. Timing depends on competition, your site’s current health and how consistently new content and links are added.
Is SEO still worth it now that AI answers questions?
Yes. AI assistants and Google AI Overviews still draw on web pages that are well-structured, trusted and visible in search. Strong SEO is the foundation that GEO and AEO build on.
Can you guarantee first place on Google?
No honest agency can guarantee rankings, because search engines control their algorithms. We guarantee a transparent process, best-practice work and clear reporting on progress.
How do you track visibility in ChatGPT and other AI tools?
We monitor a set of priority questions across major AI assistants, record when your brand is mentioned or cited, and track referral traffic from AI platforms in GA4.
Do you offer SEO for Arabic websites?
Yes. We research Arabic keywords, optimise right-to-left pages and set up hreflang for bilingual English and Arabic websites targeting Saudi Arabia and the GCC.
What do you need from me to start?
Access to your website, Google Search Console and Google Analytics, plus a short briefing on your services and customers. We handle the rest.
Want to be the answer your customers find?
Get a free SEO and AI-visibility snapshot showing where you rank today and how to grow.