Generative Engine Optimisation: Get Cited by AI
More buyers now ask AI assistants which product or provider to choose. Generative Engine Optimisation (GEO) makes your brand easier for those assistants to find, trust and recommend.
Generative Engine Optimisation (GEO) is the practice of improving how often and how accurately AI systems such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews mention and cite your brand. It combines clear entity information, well-structured expert content, third-party mentions and technical accessibility so AI models can understand and reference you.
How GEO is different from traditional SEO
GEO builds on SEO. It does not replace it.
| Traditional SEO | GEO | |
|---|---|---|
| Where you appear | Ranked links on a results page | Inside an AI-written answer, often with source citations |
| What wins | Relevance, authority and technical health of a page | Clear, quotable facts, strong entity signals and trusted mentions across the web |
| Content style | Comprehensive pages targeting keywords | Concise answers, comparisons, statistics and original insight that AI can quote |
| How it is measured | Rankings, clicks and conversions | Brand mentions, citations, share of voice and AI referral traffic |
Strong technical SEO and content marketing remain the base that AI systems draw from.
Our GEO service
AI visibility audit
We test priority questions across major AI assistants and record who gets mentioned.
Entity optimisation
Consistent brand facts across your site, profiles and directories, plus Organization schema.
Quotable content
Clear definitions, comparisons, data and expert insight that AI can cite.
Mentions & digital PR
Earning coverage on the trusted sites AI models already reference.
Learn more →AI crawler access
Making sure AI bots can reach and parse your key pages.
Tracking & reporting
Monthly share-of-voice and citation tracking with AI referral traffic.
Practical GEO improvements we often start with
- Add a clear “who we are and what we do” summary to key pages
- Answer common buyer questions in short, factual paragraphs
- Publish comparison and “best for” content with honest criteria
- Include original data, examples and named expertise
- Keep company details identical across your website, Google, LinkedIn and directories
- Use structured data so machines can read services, FAQs and organisation details
GEO pairs naturally with Answer Engine Optimisation, which focuses on direct answers in search and voice.
How we improve your AI visibility
Question mapping
We list the questions your buyers ask AI tools.
Baseline
We measure current mentions and citations.
Optimise
Content, entities and technical access improved.
Amplify
PR and mentions on trusted sources.
Track
Share of voice measured and reported monthly.
Explore related search optimisation services
Most projects combine more than one service. These pair naturally with Generative Engine Optimisation.
SEO, GEO & AEO
Rank on Google and get cited by AI answer engines like ChatGPT, Gemini and Perplexity.
View all SEO, GEO & AEO →Technical SEO
Fix crawl, speed, indexing and schema issues that hold rankings back.
Learn more →Local SEO
Win the map pack and “near me” searches in the cities you serve.
Learn more →Answer Engine Optimisation (AEO)
Structure content so search and voice assistants choose you as the answer.
Learn more →Often combined with:
Frequently asked questions about GEO
Can you guarantee my brand will appear in ChatGPT?
No one can guarantee that, because AI models decide what to include. GEO improves the signals those models rely on, which increases your chances of being mentioned and cited.
How do you measure GEO results?
We track a fixed set of prompts across major AI assistants, record mentions and citations over time, and measure referral traffic from AI platforms in analytics.
Is GEO only for big brands?
No. Smaller and niche businesses often do well, because AI assistants look for the most specific, helpful answer to a question.
How long does GEO take?
Some improvements show quickly in tools that search the web live, while changes in model knowledge can take longer. Most businesses should plan for an ongoing effort over several months.
Want AI assistants to recommend your brand?
Get a free AI visibility check showing where you appear today.